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Business Innovation, Activation and Growth

Distinctive expertise, shared vision

We’re a diverse bunch at Business South West. This means that whatever the size or shape of your business dream, we’ll match you with a business development advisor who ‘gets’ you and understands the essence of your project.

Most of us are entrepreneurs. Between us we’ve got ‘hands on’ business experience across all the key sectors of the southwest economy.

We’ve got backgrounds in hospitality and tourism, mining and agriculture, IT and telecommunications and retail and business broking and community services. We’ve run franchises employing hundreds of staff and solo home businesses and every imaginable enterprise between.

Some of us have huge executive experience in the public and private sectors. We have strong relationships with government departments and agencies at every level.

All of us share your passion for building your best possible business that succeeds on every level. Certainly it’s profitable, besides this it satisfies your sense of purpose and sees you fulfilling your potential.

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Fiona Fitzgerald

Fiona Fitzgerald

Fiona Fitzgerald
Fiona Fitzgerald


Fiona has led the evolution of Business South West since 2013. Prior to this, she spent 25 years honing her senior managerial and entrepreneurial skills in a mind-boggling array of roles and sectors. Long before ‘transferable skills’ became business buzzwords, Fiona was applying her business development know how in tourism, hospitality, IT, primary produce exporting and not for profit community services.

Fiona has held senior business development and operations management roles in the public and private sectors. She is also a seasoned entrepreneur.

Always an innovator, when the Internet first arrived in Queensland, Fiona connected tourism operators in Cairns to eCommerce and online marketing. Since moving to Bunbury in 2004, Fiona has applied her IT and business systems expertise to establishing 3 South West Telstra stores, training teams at MySouthWest and The Salvation Army Employment Plus and building two thriving family tourism businesses.

Fiona is famous for ‘getting stuff done’. Her motto,  ‘don’t sweat the petty stuff and don’t pet the sweaty stuff’ sums up her ‘can do’ approach. Combine this proactive attitude with her legendary grasp of all things statistical and systems related and her peerless people skills and it’s easy to see why southwest small business owners trust Fiona’s advice on building brilliant enterprises.

As a firm believer in backing real world experience with current academic insight, Fiona has a Master of Business Administration (MBA) and Graduate and Certificate IV qualifications in Business, Management and Training and Assessment.

Fiona is WA Director of Business Enterprise Centres Australia. She is on the Board of Community Home Care and a member of the South West (WA) China Business Relations Office. She is also a strong advocate for the Heal for Life group.

Jan Ferraz

Operations Manager/ Business Development Advisor
Jan Ferraz

Operations Manager/ Business Development Advisor

Warm, friendly and people focussed, Jan brings unparalleled skill and a wealth of knowledge in the field of human resources and project management to her role at Business South West. With more than twenty years’ experience working in small business, and as a HR and Project Management specialist the golf, racing, hospitality, construction and retail industries, Jan supports our business and yours.

Jan’s goal is to provide excellence in the professional management of the BSW Operations and Finance department to ensure streamlined and efficient provision of business advice and services to the South West Community.

Jan also works as a Business Development Advisor where she provides face to face consultancy with clients seeking her insight into planning, business efficiency and streamlining business processes.


• Change management
• Strategic Planning
• Business efficiency and streamlining core processes
• Community engagement and volunteering
• People and Culture

Passionate about helping people in the community through volunteering in sport, Jan believes that sports promote connection, loyalty and leadership in our young people – our future. Jan's interest and support in mental health issues has seen her redirect some of her volunteering to organisations specifically engaging in this area.

• Board member: Projects of Heart & Soul Building
Bunbury Garden Labyrinth project.
• Life Member of the Bunbury Basketball Association
Served as the Secretary/Treasurer for five years.
• Board Member Coach/Manager/WABL
• Director Basketball South West for six years.


Post Graduate Diploma in Human Resource Management
AHRI/Monash University

Accredited High Performance Coach
ABN Group/Dr Darryl Cross- Crossway Consulting

Yaz Kemp

Administration Officer
Yaz Kemp

Administration Officer

Whenever you first make contact with our centre you’ll likely speak to our fabulous Administration Officer, Yaz Kemp. Yaz is an absolute super star around the office and keeps us all well organised. Yaz can arrange you an appointment with one of our advisors in any of our 4 locations, making her the calendar master.

Yaz joined us in November 2017 with over 11 years of experience in various Admin and Accounts roles. Completing her Certificate II and III in Business Administration means she knows her stuff and we just couldn’t manage without her. We can see why she was awarded the Most Improved Upcoming Employee in 2014 in a previous role. She’s just brilliant!

After spending some time living in Karratha, Yaz is ready to settle down in the beautiful South West and is in the process of finding her own “patch of dirt”.

Yaz’s heart of gold shines through with her compassionate nature and she is standing by to help small businesses grow and develop in the South West.

Yaz and her husband are keen 4-wheel drive and adventure seekers and enjoy taking their fur-baby, Marlee along for the ride. Yaz's adventurous spirit makes her a bubbly and energetic Admin Officer and you’re sure to encounter her bright and sunny personality whenever you call us.  

Shannon Gale

Shannon Gale

Marketing and Projects Officer
Shannon Gale
Shannon Gale

Marketing and Projects Officer

Prior to moving into her natural niche in marketing and project management, Shannon was our ace Administration Officer.

‘She’s just excellent.’ is most frequent comment clients make about Shannon’s project management skills and brilliant branding ideas. We agree! Although there’s nothing ‘just’ about Shannon’s super service to you as a client and to us as a team.

Perhaps it’s her six years of solid local retail experience and longtime love of art and design. Maybe it’s the fact that she genuinely cares about your business success. Possibly it’s her curious, creative personality and her empathy for all ‘creatures great and small’.

Most likely it’s all these things that make Shannon ‘just’ the best Marketing and Projects Officer we could ever imagine.

In her marketing and project management role, Shannon combines her impressive people skills with her background in graphic design and visual arts. Her passion for promoting South West businesses and strong creative skills make her a great source of energy and inspiration when it comes to branding and marketing your business.

She’ll also mastermind BSW’s timely, engaging training program. So please contact Shannon if you have ideas for training you’d love to receive or deliver.

Shannon has Certificate qualifications in Retail, Graphic Design, and Visual Arts. She is currently completing Certificate IV in Business.

Jasmine Porter

Jasmine Porter

Business Development Advisor
Jasmine Porter
Jasmine Porter

Business Development Advisor

Jasmine bought her first business at nineteen and she’s been self-employed for almost all of her varied and adventurous working life. She has built stellar small businesses in hospitality, retail, mining and farming. Running her own show is in Jasmine’s blood. Her family has owned a successful local family business for nearly 50 years.

Jasmine has a well-earned reputation as a maker of tough decisions who knows how to make things happen. Her advice to budding entrepreneurs is to learn the shared fundamentals of running a strong business and accept that things will not always run smoothly. Armed with these skills and expectations, adapt your practices and systems to suit your sector. Solve problems by making informed ( and if need be – tough) decisions based on measuring your options against commercial reality. Identify the most expedient and least damaging path and take it.

She also advises thinking outside the square when it comes to marketing your business. Not all marketing moves need to be expensive or dependent on social media. Ask Jasmine about her Two Up School at the Australian Mining Expo or the time she blitzed the $150 million marketing campaigns with a $5000 coffee tent at an Oil and Gas Expo.

If you’re after pragmatic, commercially minded and surprisingly creative advice, talk to Jasmine.

When she’s not supporting startups and established businesses with innovative marketing ideas or unraveling wicked problems, Jasmine is at her family farm wrangling other types of beings.

Jasmine has a Bachelor of Commerce (IT) from Curtin University.

Nikki Griffiths

Nikki Griffiths

Business Development Advisor
Nikki Griffiths
Nikki Griffiths

Business Development Advisor

Nikki Griffiths is a local entrepreneur whose energy and creativity has powered some of the Southwest’s ‘stand out’ startups. These include the award winning Glass House Graphic Design studio and the infinitely stylish retail store Shoe Gal.

Nikki’s mix of hard headed business know-how and inspired knack for ‘left field’ marketing has made her a sought after business mentor. In the fifteen years since she began mentoring entrepreneurs in every sector from fitness to finance, many businesses have benefited from Nikki’s expertise.

If you need smart advice on launching your Startup or marketing and financial support for your established business, book an appointment with Nikki. If you’re looking to set powerful personal and professional leadership goals, she’s great at that too.

Nikki’s generosity and dynamism are well recognised and widely applauded. She has won a string of accolades including two WA News 40under40 awards and a Telstra Business Women’s Award.

She has a Masters of Business Administration. Nikki is a Director of the Bendigo Community Bank, Busselton and Dunsborough branches, and a supporter of the bank’s community engagement and sponsorship program.

Fiona Butterly

Business Development Advisor
Fiona Butterly

Business Development Advisor

Fiona is a small business owner with a varied background across many different industries. Her insight into the marketplace is invaluable to BSW clients and she has a lot of experience implementing and streamlining administration practices that create greater efficiencies in small businesses.

A strong finance and business banking background equips Fiona with a broad range of skills and knowledge that can assist BSW clients in understanding their business banking needs and in working with the banking sector.

Fiona enjoys engaging with clients as she discovers their business dreams and goals. She seeks to understand their needs and then gains great satisfaction as she helps clients to reach their goals, one step at a time.


• Financial management
• Business administration
• Business planning

Fiona, who once said, “I had the potential to be a professional basketball player, it was only my lack of athleticism that held me back”, may not have made it onto the professional athlete circuit, but willingly gives back to her community in the following ways:

• Donnybrook Apple Festival committee member
• Donnybrook Amateur Basketball Association committee member
• Donnybrook Amateur Basketball Association umpire
• Donnybrook Amateur Basketball Association coach
• Donnybrook Cricket Club Milo cricket coach
• Leschenault Cricket Club coach
• Collie Basketball Association coach
• Collie Basketball Association umpire


Bachelor of Business (Finance) ECU
Graduated in top 5% of students

Diploma of Financial Planning
Monarch Institute

Certificate IV Business Administration
Most outstanding Business Administration student

Marilyn Rulyancich

Marilyn Rulyancich

Business Development Advisor
Marilyn Rulyancich
Marilyn Rulyancich

Business Development Advisor

Restaurateur, marketing executive, events manager and mother of four and stepmother of two - Marilyn is a passionate advocate for regional WA businesses in the southwest and Gascoyne regions. Local business owners have been drawing on her impressive entrepreneurial expertise and deep knowledge of the southwest business environment for decades.

Marilyn is also an accomplished grant and tender writer with a wide network of state and national contacts in government departments and trade and export agencies. As an events manager and self-confessed ‘foodie event lover’, she’s managed expos and events of every kind including; regattas, corroborees, tourism trade shows, beach festivals and gourmet tastings.

If you’re seeking wide-ranging advice from someone who has met the challenges of working in almost everything from catering to construction Marilyn is a great match. If you’re looking to work at home or far from home, Marilyn knows how that works. If your business is all about marketing new tourism products at home and abroad Marilyn can help you with that.

During her eighteen months delivering the Business Local advisory service in the Gascoyne region, Marilyn set up the Gascoyne Regional Business Awards. She also sat on the Boards of the Gascoyne Arts and Aboriginal and Heritage Cultural Councils.  She has Certificate qualifications in Micro Business and Project Management and International Business and Marketing. Marilyn is currently completing her Graduate Certificate in Economic Development and Certificate IV in Training and Assessment.

A dedicated fan of farmers’ markets and a believer in self-sufficient gardening, Marilyn aims to produce enough vegetables, fruit and eggs on her new suburban block to be able to barter the overflow. She and her cyclist husband are avid supporters of the 200 km ‘Ride to Conquer Cancer’ fundraising event.

Sana Turnock

Business Development Advisor
Sana Turnock

Business Development Advisor

Sana has been a small business operator since 1998. Sana is the founder and owner of Joyful Living Consultancy, a small business focussed on natural health services.
She works in the areas of clinical practice, education and consultancy and did this for many years in Perth, prior to moving to the South West in 2009. Her move has taught her a lot about the differences between urban and rural-based small/micro business. This insight is invaluable BSW as many of our clients move to the southwest for a tree change or a sea change.

Holistic health, essential oils, healthy living, family, movies, being in nature and having a good conversation and laugh with friends are just some of the things she really enjoys.

Sana has extensive experience in health care and education environments. It is her goal to provide professional and joyful service as she helps people to navigate their way through the first two years of business.


• Start-ups
• Business plans
• Business ethics
• Psychology of business

Sana is a community member who participates with an open heart and a desire to connect people. Some of the ways she actively engages in the community are in her roles as:

• Georgiana Molloy Anglican School Vice President
• South West Holistic Health Practitioner Network Expo volunteer presenter
• Volunteer Story teller – Telling Tales Balingup
Parent volunteer – Scouts WA (Bridgetown)


Master of Education (Adult learning)
Post Graduate Certificate in Contemporary Education
BA in Communication studies
Advanced Diploma in Aromatic Medicine
Diplomas in
• clinical aromatherapy
• reflexology
• massage
• professional writing
Certificate IV (TAE) in Training and Assessment
Advanced practitioner certification in Bush Flower Essences
Reiki Master Usui system of natural healing

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15 Stirling Street, Bunbury

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BUNBURY (Head Office)
15 Stirling Street, Bunbury WA 6230
PO Box 6343, South Bunbury WA 6230
Phone : 9791 2666
Email :

Please direct all phone enquiries and emails to our Head Office


The Good Egg Cafe
38/44 Albert Street, Busselton 6280

50 Giblett Street, Manjimup WA 6258

Creative Corner
South West Education Campus
Bussell Highway, Margaret River WA 6285