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Business Innovation, Activation and Growth

Distinctive expertise, shared vision

We’re a diverse bunch at Business South West. This means that whatever the size or shape of your business dream, we’ll match you with a business development advisor who ‘gets’ you and understands the essence of your project.

Most of us are entrepreneurs. Between us we’ve got ‘hands on’ business experience across all the key sectors of the southwest economy.

We’ve got backgrounds in hospitality and tourism, mining and agriculture, IT and telecommunications and retail and business broking and community services. We’ve run franchises employing hundreds of staff and solo home businesses and every imaginable enterprise between.

Some of us have huge executive experience in the public and private sectors. We have strong relationships with government departments and agencies at every level.

All of us share your passion for building your best possible business that succeeds on every level. Certainly it’s profitable, besides this it satisfies your sense of purpose and sees you fulfilling your potential.

Fiona Fitzgerald

Fiona Fitzgerald

CEO
Fiona Fitzgerald
Fiona Fitzgerald

CEO

Fiona has led the evolution of Business South West since 2013. Prior to this, she spent 25 years honing her senior managerial and entrepreneurial skills in a mind-boggling array of roles and sectors. Long before ‘transferable skills’ became business buzzwords, Fiona was applying her business development know how in tourism, hospitality, IT, primary produce exporting and not for profit community services.

Fiona has held senior business development and operations management roles in the public and private sectors. She is also a seasoned entrepreneur.

Always an innovator, when the Internet first arrived in Queensland, Fiona connected tourism operators in Cairns to eCommerce and online marketing. Since moving to Bunbury in 2004, Fiona has applied her IT and business systems expertise to establishing 3 South West Telstra stores, training teams at MySouthWest and The Salvation Army Employment Plus and building two thriving family tourism businesses.

Fiona is famous for ‘getting stuff done’. Her motto,  ‘don’t sweat the petty stuff and don’t pet the sweaty stuff’ sums up her ‘can do’ approach. Combine this proactive attitude with her legendary grasp of all things statistical and systems related and her peerless people skills and it’s easy to see why southwest small business owners trust Fiona’s advice on building brilliant enterprises.

As a firm believer in backing real world experience with current academic insight, Fiona has a Master of Business Administration (MBA) and Graduate and Certificate IV qualifications in Business, Management and Training and Assessment.

Fiona is WA Director of Business Enterprise Centres Australia. She is on the Board of Community Home Care and a member of the South West (WA) China Business Relations Office. She is also a strong advocate for the Heal for Life group.

Shannon Gale

Shannon Gale

Marketing and Projects Officer
Shannon Gale
Shannon Gale

Marketing and Projects Officer

‘She’s just excellent.’ This is the most frequent comment that clients make about Shannon’s customer service and admin expertise. We agree! Although there’s nothing ‘just’ about the super service Shannon provides to you as a client and to us as a team.

Perhaps it’s Shannon’s six years of solid local retail experience. Maybe it’s the fact that she genuinely cares about your business success. Possibly it’s her curious, creative personality and her empathy for all ‘creatures great and small’.

Or is it her belief that being personable is the best customer service strategy?

Most likely it’s all these things that make Shannon ‘just’ the best customer service and administration officer we could ever imagine.

Besides her impressive people skills, Shannon’s background in graphic design and visual arts makes her a great source of energy and inspiration when it comes to branding and marketing your business.

Shannon has Certificate qualifications in Retail, Graphic Design, and Visual Arts. She is currently completing Certificate IV in Business.

Lynda Armstrong

Lynda Armstrong

Business Development Officer
Lynda Armstrong
Lynda Armstrong

Business Development Officer

Lynda has worn heaps of hats in a business career spanning multiple market sectors and more than 25 years. Her interesting journey includes, owning and running several challenging businesses, being a registered business broker and hospitality entrepreneur. She is experienced and knowledgeable about the IP sector, business development and marketing and corporate sponsorship management in the not for profit sector.

Whether you’re in the business of setting up, starting over, scaling up or scaling down, Lynda’s creativity, expertise and empathy can help you achieve your goals.

If you’re planning to run a franchise with a sizable casual workforce – Lynda knows how that‘s done. If you need help to check the health of a business you’re looking to buy she knows the ‘due diligence’ process inside out. If you’re thinking of selling, she can advise you on the market value of your business. If you’d like savvy, emotionally intelligent HR advice, talk to Lynda. If you’re stuck for a starting point to protect your Intellectual Property, Lynda has the answers.

As a recent southwest tree changer, Lynda loves photographing our beautiful landscape and really enjoys our vibrant business environment. She is keen to learn about local aboriginal culture and to offer her expertise where it can support the growth of aboriginal businesses. Lynda is passionate about the success of local businesses and local people.

Lynda is definitely qualified by experience! She also has Certificate IV Frontline Management and a National Diploma in Hospitality Management from Napier Polytechnic University in Edinburgh. As a licenced Business Broker, she is a REIWA Registered Sales Agent.

Jasmine Porter

Jasmine Porter

Business Advisor
Jasmine Porter
Jasmine Porter

Business Advisor

Jasmine bought her first business at nineteen and she’s been self-employed for almost all of her varied and adventurous working life. She has built stellar small businesses in hospitality, retail, mining and farming. Running her own show is in Jasmine’s blood. Her family has owned a successful local family business for nearly 50 years.

Jasmine has a well-earned reputation as a maker of tough decisions who knows how to make things happen. Her advice to budding entrepreneurs is to learn the shared fundamentals of running a strong business and accept that things will not always run smoothly. Armed with these skills and expectations, adapt your practices and systems to suit your sector. Solve problems by making informed ( and if need be – tough) decisions based on measuring your options against commercial reality. Identify the most expedient and least damaging path and take it.

She also advises thinking outside the square when it comes to marketing your business. Not all marketing moves need to be expensive or dependent on social media. Ask Jasmine about her Two Up School at the Australian Mining Expo or the time she blitzed the $150 million marketing campaigns with a $5000 coffee tent at an Oil and Gas Expo.

If you’re after pragmatic, commercially minded and surprisingly creative advice, talk to Jasmine.

When she’s not supporting startups and established businesses with innovative marketing ideas or unraveling wicked problems, Jasmine is at her family farm wrangling other types of beings.

Jasmine has a Bachelor of Commerce (IT) from Curtin University.

Nikki Griffiths

Nikki Griffiths

Business Development Advisor
Nikki Griffiths
Nikki Griffiths

Business Development Advisor

Nikki Griffiths is a local entrepreneur whose energy and creativity has powered some of the Southwest’s ‘stand out’ startups. These include the award winning Glass House Graphic Design studio and the infinitely stylish retail store Shoe Gal.

Nikki’s mix of hard headed business know-how and inspired knack for ‘left field’ marketing has made her a sought after business mentor. In the fifteen years since she began mentoring entrepreneurs in every sector from fitness to finance, many businesses have benefited from Nikki’s expertise.

If you need smart advice on launching your Startup or marketing and financial support for your established business, book an appointment with Nikki. If you’re looking to set powerful personal and professional leadership goals, she’s great at that too.

Nikki’s generosity and dynamism are well recognised and widely applauded. She has won a string of accolades including two WA News 40under40 awards and a Telstra Business Women’s Award.

She has a Masters of Business Administration. Nikki is a Director of the Bendigo Community Bank, Busselton and Dunsborough branches, and a supporter of the bank’s community engagement and sponsorship program.

Mandy Wojtowicz

Mandy Wojtowicz

Finance Officer & Junior Business Advisor
Mandy Wojtowicz
Mandy Wojtowicz

Finance Officer & Junior Business Advisor

Mandy joined Business South West in 2009 as the Administration Officer after a career in the retail and wholesale trade sectors. After a year, she moved seamlessly from administration into her current role as our Finance Officer.

Flexible, adaptive and always keen to learn new skills, Mandy is hardwired to find and fix inefficiencies in the business systems at BSW.

We rely on her expertise and infallible eye for detail to keep our business systems in perfect order. Moreover, her accuracy and impeccable organisational skills impress our auditor as well!

Besides being a systems’ whizz, Mandy is across every twist and turn of the current tax and accounting standards. She has built strong relationships with state and federal government departments and all our regional local government authorities.

If you need assistance with setting up an ABN and business name registration, Mandy can guide you through these processes.

Mandy has Certificate IV qualifications in Accounting and Bookkeeping and a Certificate III in Information Technology.

Get In Touch
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15 Stirling Street, Bunbury

Send Us Message

 

BUNBURY (Head Office)
15 Stirling Street, Bunbury WA 6230
PO Box 6343, South Bunbury WA 6230
Phone : 9791 2666
Email : admin@businesssouthwest.com.au

Please direct all phone enquiries and emails to our Head Office

 

BUSSELTON
1/14 Burler Drive, Vasse WA 6280

MANJIMUP
50 Giblett Street, Manjimup WA 6258

MARGARET RIVER
Creative Corner
South West Education Campus
Bussell Highway, Margaret River WA 6285