Wouldn’t it be awesome if you could choose to advertise to your prospective customers at just the right time in their buying cycle.
Imagine a billboard you could pay to advertise on, that displayed your advertisement, only to passing motorist who had expressed an interest in the product or service you sell. Now imagine that you only had to pay when someone showed an interest in your ad and decided to visit your website, call you or visit your store to find out more. This is exactly what Google offers with the AdWords product.
Done well Google AdWords offers excellent returns on investment and unparalleled accountability. Done poorly, AdWords is just another place you can spend money, and achieve little.
John Wanamaker once quipped;
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”
Clearly John wasn’t using Google Adwords with a solid attribution model.
Whether you’re new to AdWords and want to learn the basics, or you’ve been using AdWords for a while and want to take your account to the next level, this course is designed to help you identify areas you can improve on to get a better return on your investment in Adwords.
Presented by Anthony Congdon – Rethink Marketing
Anthony Congdon is a digital marketing practitioner, with two decades of experience in both the marketing and IT fields. He holds degree qualifications in both Marketing and Information Systems, and has a passion for helping small businesses innovate and adapt to a changing online economy.