Jasmine bought her first business at nineteen and she’s been self-employed for almost all of her varied and adventurous working life. She has built stellar small businesses in hospitality, retail, mining and farming. Running her own show is in Jasmine’s blood. Her family has owned a successful local family business for nearly 50 years.
Jasmine has a well-earned reputation as a maker of tough decisions who knows how to make things happen. Her advice to budding entrepreneurs is to learn the shared fundamentals of running a strong business and accept that things will not always run smoothly. Armed with these skills and expectations, adapt your practices and systems to suit your sector. Solve problems by making informed ( and if need be – tough) decisions based on measuring your options against commercial reality. Identify the most expedient and least damaging path and take it.
She also advises thinking outside the square when it comes to marketing your business. Not all marketing moves need to be expensive or dependent on social media. Ask Jasmine about her Two Up School at the Australian Mining Expo or the time she blitzed the $150 million marketing campaigns with a $5000 coffee tent at an Oil and Gas Expo.
If you’re after pragmatic, commercially minded and surprisingly creative advice, talk to Jasmine.
When she’s not supporting startups and established businesses with innovative marketing ideas or unraveling wicked problems, Jasmine is at her family farm wrangling other types of beings.
Jasmine has a Bachelor of Commerce (IT) from Curtin University.