Michael has over 20 years’ experience supplying rental equipment in the competitive global industrial market. He understands the volatile boom and bust cycles in construction, mining, winemaking and many other sectors.

He is also a successful entrepreneur who has built Startups into multi-million dollar businesses employing over 45 staff across 4 branches.

Michael’s background in international corporate sales management make him an expert in strategic sales planning and setting and achieving KPIs. He has piloted his own and others’ businesses through multiple ups and downs. As a result, Michael’s specialist strategic, financial and succession planning skills are helping southwest entrepreneurs to future-proof their businesses.

Michael holds Aeronautical qualifications for City and Guilds (UK) and business qualifications from Business Education Counsel. He is a sought-after business advisor who is committed to repaying the gift of great mentoring that he has been lucky enough to receive throughout his business career.

A strong believer in networking that draws the widest possible range of interest groups together, Michael is a member of the multidisciplinary WA Mining Club